How EnviriCard is Revolutionising the Card Industry

The Hidden Cost of Plastic Cards

For over 60 years, the card industry has relied on polyvinyl chloride (PVC), a material that takes at least 400-500 years to decompose naturally. In addition, this is the typical end of life solution for plastic cards, with billions being disposed of every year, most going to landfill. Not only do plastic cards have an environmentally damaging end of life, but they also require significant energy to manufacture, driving carbon dioxide emissions, all while recycling and disposal infrastructure remains highly limited at significant expense.

Event professionals have consistently raised frustration at the use of plastic cards within their industry. They need high quality, durable cards printed on demand, but traditional plastic creates inevitable waste. For businesses committed to genuine sustainable action, this reality can contradict their brand values and ESG goals. 

A Seamless Sustainable Solution

Enviricard has reimagined what can be expected within the card industry. Made from premium paperboard invercote and sourced from sustainably managed forests and coated with plant-based bio-coating, enviricards reduce carbon emissions by 57% compared to traditional plastic. Enviricards are not only made from truly sustainably sourced paperboard, but also have a real end-of-life solution. Our eco-friendly cards are fully recyclable in standard paper recycling mills, biodegradable and compostable to EN13432 standards.
 

The Financial Case for Eco-Friendly Cards

Furthermore, switching to enviricard is not simply a decision to place sustainability at a business priority, there is also a financial case for businesses. Consumer sentiment has shifted dramatically, with 96% of the UK consumers having purchased eco or sustainable products. Furthermore, outlined in research 72% of global consumers are willing to pay more for brands that demonstrate sustainability. This demonstrates consumer appetite for sustainable practices from their chosen brands.
 

Building Authentic Brand Loyalty

Cards are never just cards, they’re often a brand's first impression or a strong touchpoint. Whether used for loyalty cards, ID cards, membership cards or event badges, they deliver a tangible brand experience that represents your brand on a day-to-day basis. Each customer interaction reinforces your brand messaging and values. 

For event organisers, sustainable event badges revolutionise the industry. They immediately communicate commitment sustainability for attendees. For membership and loyalty cards, these allow your business to differentiate themselves from the competition by demonstrating commitment to environmental responsibility. This not only enhances brand perception but also encourages consumer trust. When your cards are one of the first touchpoints your business deploys, it’s powerful.

In competitive markets, enviricard provides a tactical, highly memorable way to stand out from the crowd, providing functionality and genuine sustainability. 

Looking forward

The card industry stands at an inflection point. As environmental consciousness grows among the wider public, the question is no longer whether sustainable cards will become the norm, but how quickly the transition will  happen.

For businesses ready to align their operations with their values, for customers increasingly concerned about environmental impact, enviricard represents real practical innovation.

The revolution in the card industry isn't about abandoning functionality  or convenience. It’s about proving that we can have both, that choosing sustainability does not have to come at a compromise. 

Make the switch

Discover how enviricard’s eco-friendly passes can help your business reduce its plastic waste and meet its sustainability goal. Contact us today to learn more.