Unpacking the financial and brand benefits of eco-friendly cards

Why businesses are switching to eco-friendly cards

According to Think with Google, sustainability has increased as a defining factor in making a purchase decision. Especially in cities and urban areas. Whilst a Whistl survey found that 96% of UK consumers have purchased eco or sustainable products.

To capitalise on this change in long-term customer behaviour and capture your target audience, our eco cards are one clear, visible way to show that your brand ‘walks the talk’.

Financial benefits of Enviricards

Paperboard can reduce costs over time

• Using recycled plastics or other oil-based plastic alternatives often costs more upfront and over time as the proper recycling of these materials costs more, takes more time and if often not undertaken correctly.
• For businesses doing seasonal promotions, avoid bulk printing that goes unused. Eco-friendly options allow smaller print runs, better control and less sunk cost.

Driving customer loyalty

• Acquiring new customers can cost much more than taking the time to keep existing ones. Brands that visibly commit to a sustainable choice that benefits their customers build better trust and loyalty.
• As consumers are willing to pay more for sustainable goods, PwC found that in 2024, consumers globally would pay on average 9.7% more for sustainably produced or sourced goods. That premium can clearly help offset costs.

Access to new revenue streams

• Eco credentials open doors, including partnerships with other brands or organisations that value sustainability, eligibility for green grants or funding, and potentially lower costs of compliance with future regulations.

Branding benefits to Enviricard

Standing out in a competitive market

• For SMEs competing with large chains, it is often difficult. Our enviricard cards are a tactical, memorable way to differentiate.
• Using enviricards as part of your brand narrative. E.g. built with sustainability in mind from the start.

Meeting consumer expectations

• A clear picture of what a modern customer is looking for. Aligning with customer demands is a great way to continue building trust with them.

Consistency across all touch points

• A card is never just a card. Whether it is a loyalty card, membership, access card, or ID card, it is your brand’s first impression. 
• Every time a customer touches the card; hands it in, shows it, or keeps it, it reinforces your brand.

Calculating ROI - more than just cost saving

When considering our plastic-free (plant-based) alternative cards, there is more to think about than just immediate costs. Other considerations include:

• Reduced production and waste costs
• Increased customer acquisition and retention value
• Premium pricing and value perception
• Regulation and risk avoidance

At each stage, our Enviricards contribute towards brand awareness, decision influence and growing customer loyalty. 

Why now is the time to switch

The momentum around sustainability is stronger than ever and as a business, it is vital to take action. Customer and stakeholder increased demands for continuous eco alternatives along with government and industries, are introducing policies designed to reduce reliance on PLV plastics. Together, these forces are creating new pressures for change.

Acting now gives your business the opportunity to build an authentic story around your sustainable journey. By showing commitment to making meaningful changes, earning credibility and trust. 

Practical steps to making the switch

We have designed enviricard to be one of the easiest switches you will ever make. We have broken down the steps into easy, bite-sized chunks.

1. 1. Full audit of current card usage. How many cards you purchase, use, store and how frequently you reorder. This simple exercise often reveals hidden costs.
2. 2. Purchase enviricard from one of our stockists and use it exactly how would use your previous cards on your DTC printer.
3. 3. Reap the benefits of switching to enviricard!
4. 4. Share your story! Don’t be shy; tell the world about how you have removed plastic from our card programme and reduced your environmental impact.

Switching to an eco-friendly card is no longer just a ‘green’ gesture; its a strategic business decision. If you’re ready to discover the difference enviricard can make, contact us today.