Why event passes are key for sustainable events

The event landscape is undergoing a major shake-up. From major festivals to corporate conferences, attendees, sponsors and stakeholders are all demanding a greater commitment to sustainability. For event managers, the crucial challenge is meeting these demands without compromising the seamless, high-volume operations that make your event a success.

While you've likely focused on major initiatives like plastic waste management, reducing food waste and energy efficiency. There's a smaller, often overlooked, source of plastic that accumulates in the thousands at every event - the pass itself. 

For example, at a three-day festival, you might issue 50,000 passes, each made of plastic. Over a year, across a calendar of events, this quickly adds up to hundreds of thousands—if not millions—of durable plastic items that are used for a few days before being discarded, often ending up in a landfill. This visible, physical evidence of plastic waste can create a glaring disconnect for attendees, undermining your wider efforts and a brand's sustainability story.

Traditional PVC passes contribute to a massive amount of plastic waste that can contradict your event’s green messaging. The question is, how do you address this without disrupting your established systems?

This is where Enviricard comes in, offering a genuinely sustainable, practical, and proven solution that not only helps you meet your eco and ESG goals but also enhances the overall attendee experience.

Seamlessly Integrate Sustainable Tech

Your operational efficiency and success hinges on efficiency and reliability of technology. We know that transitioning to a sustainable solution can seem daunting, especially when it involves core systems like access control and payments. You need a solution that works, every time, without a hitch. This is why our passes are designed to be fully compatible with your existing RFID and NFC technologies. 

This means you can continue to use them for efficient entry gates, cashless payments at vendor stalls, and interactive sponsor experiences. Our can be implanted with RFID card and NFC card technology for all the critical contactless functions that ensure smooth operations. The transition isn't an overhaul; it's a simple, drop-in replacement that allows you to swap out plastic for a genuinely sustainable alternative without missing a beat. Perfect for your sustainable event management programme.

A Sustainable Solution, Backed by Data

Enviricard’s commitment to a PVC plastic-free card for events future isn’t just a marketing story, it’s a quantifiable fact. Our cards, crafted from sustainably sourced wood pulp that would otherwise go to waste. Our cards are not only certified biodegradable and compostable but have also been rigorously and independently tested. This includes an independent Product Carbon Footprint study that revealed a dramatically lower carbon impact compared to traditional PVC cards, carried out by Carbon Quota. 

For a large-scale event manager, this isn’t just good news; it's the kind of verifiable data you need to build a compelling business case to management and demonstrate measurable progress against your sustainability commitments.

Furthermore, we’ve gone a step further to prove the environmental integrity of our product. An independent recyclability report conducted by DS Smith, a global leader in sustainable packaging, confirmed that Enviricard is "Suitable for Standard Mill recycling." This crucial finding provides a robust, circular end-of-life solution, ensuring your passes can be processed in standard recycling streams. This means they don’t have to end up in a landfill, giving you and your customers the peace of mind that comes with a truly responsible choice.

Designed for the Rigours of an Event

A common concern with paper-based products is durability, especially in the unpredictable environment impact of an event. We’ve designed Enviricard to be robust and water-resistant, capable of withstanding the demands of a multi-day festival, conference or a big stadium concert. Our cards have been tested in unexpected rain showers and constant wear and tear, including being tested to last a week-long cruise. Providing you with a sustainable solution can be every bit as functional and durable as its plastic counterpart.

The Broader Impact - Beyond the Ticket

The choice of event pass can have a ripple effect that extends far beyond your gate. By adopting Enviricard, you’re not just reducing plastic; you’re making a visible and powerful statement that resonates with a wider audience.

• Attracting Sponsors and Partners - As sponsors face their own ESG reporting pressures, partnering with an event that demonstrates a clear commitment to sustainability becomes a key differentiator. Your eco-friendly pass isn't just a ticket; it's a shared value proposition that makes your event a more attractive proposition for forward-thinking brands concerned about their brand image.

• Attendee Engagement and Loyalty - Attendees today want to support brands and experiences that align with their values. An eco-friendly pass becomes a physical embodiment of your shared commitment, a positive talking point, and even a keepsake that reflects your forward-thinking approach.

• Operational Excellence - Embracing sustainability at every level, including your event passes, signals to all stakeholders that your organisation is well-managed and prepared for the future. It demonstrates a commitment to innovation, responsible sourcing, and a proactive approach to evolving industry standards.

The future of events is green. By choosing Enviricard, you’re not just providing a ticket; you’re providing an experience that is sustainable from start to finish. We invite you to take the next step in transforming your event’s sustainability footprint without compromising on operational excellence.

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