Your guide to a more eco Q4

Why Q4 Is the Perfect Time to Go Eco

Typically, Q4 is peak card usage. Unfortunately, this is also when traditional plastic cards lead to waste. Leftover stock from seasonal campaigns often ends up in landfill, eroding margins and undermining sustainability goals.

At the same time, consumers and stakeholders expect companies to offer them truly sustainable alternatives. They are willing to reward brands that act responsibly. Reports like Deloitte’s Sustainable Consumer Report show this clearly. By moving to eco-friendly cards in Q4, businesses can align with these values, meet rising demand for green gifting, and strengthen their year-end reports with measurable proof of action.

How Enviricard Can Power a Sustainable Q4

Eco Gift and Loyalty Cards for Seasonal Promotions
Holiday promotions are often short-lived but high-volume. Enviricard makes it easy to produce small, waste-free print runs tailored to seasonal campaigns. Businesses can launch festive designs without the risk of ordering thousands of plastic cards that go unused after December. This not only reduces costs but also demonstrates to customers that sustainability has been integrated into the campaign design.

You can explore Enviricard’s product range and see materials and finishes on the How Our Cards Work page to understand just how sustainable the cards are.

Strengthening Customer Relationships Through Sustainability
Every Enviricard is an opportunity to communicate your brand values. Whether through recycling instructions or messaging printed directly onto the card, you can show customers that your business takes sustainability seriously. For SMEs competing against bigger brands, this is a valuable differentiator that fosters loyalty and trust. For startups, it creates early buzz. And for larger businesses, it adds credibility to national campaigns.

Reducing Costs and Waste During Peak Season
Enviricard's flexibility between pre-printed and plain cards offers businesses the opportunity to order exactly what they need and minimise unnecessary waste. Smarter materials and streamlined supply chains further reduce hidden costs, making eco cards not just a sustainable option but also a financially savvy one.

Enviricard claims its paperboard cards can lower carbon output by up to 57% compared to plastic cards. See our details about material certifications and recycling in their product description.

Using Enviricard in Your ESG and CSR Reporting

Sustainability is no longer just about pledges—it’s about proof. Cards printed on recycled or responsibly sourced materials provide a clear, tangible example of action that can be highlighted in ESG and CSR reports.

For instance, businesses can report:

• The volume of plastic is avoided by switching to paperboard cards.
• The percentage of seasonal campaigns produced using sustainable materials.
• Customer engagement or positive feedback tied directly to eco initiatives.

This makes ESG and CSR reports more compelling and measurable. It’s not just “we care about the planet”, but “we reduced our plastic use by X% this year through enviricard.” Build trust with stakeholders, customers, employees, and investors alike.

Communicating the Switch to Customers and Stakeholders

Your switch to Enviricard should not go unnoticed. Communicate it across all your customer and stakeholder touchpoints:

Marketing campaigns - Highlight your eco gift cards in holiday promotions with messaging like “This year, our gift cards are 100% recyclable.”

Card design - Add eco logos or sustainability icons directly to the card. Eeviricard’s sustainability features including compostability, recyclability and carbon footprint per card.

Social media - Share behind-the-scenes stories about your commitment to reducing waste.

Stakeholder communications - Include case studies and numbers in your newsletters, annual reports and ESG updates.

By making your sustainable choices visible, you not only meet expectations but also inspire confidence and loyalty.

Getting Started With Enviricard This Q4

Making the switch is straightforward and Q4 is the perfect time to start. 

First, we recommend you do a complete audit of your card programme. The number of cards you order, the number you use and storage costs — whether for holiday promotions, loyalty programmes, or gift sales. 

Next, design with sustainability in mind. Avoid unnecessary coatings that hinder recyclability and opt for timeless layouts that can be used across multiple campaigns if needed.

Once your campaign is live, track the results. Measure cost savings, monitor customer feedback, and collect data that can be included in your ESG and CSR reports. 

Finally, share your sustainability story! And widely! Customers and stakeholders want to know not just what you’re selling, but how you’re making a positive impact.

Q4 represents a critical moment for businesses: a chance to boost sales, capture customer attention, and prepare for year-end reporting. By switching to enviricard, you can reduce waste, strengthen your brand, and provide stakeholders with clear evidence of your sustainability commitments.

Switching to enviricard isn’t just a seasonal change; it’s a step towards future-proofing your business.

Ready to make your Q4 more eco? Contact us today or visit our product page to start planning your sustainable campaigns.